"since typography is a communication method that utilises a gathering of related subjects and methodologies that includes sociology, linguistics, psychology, aesthetics and so much more..." - Shelley Gruendler.
A typographic timeline of classification -
- 1450 - 1700 - Classic/Oldstyle
- 1700 - 1790 - Transitional
- 1790 - 1870 - Modern
- 1870 - 1960 - Bauhaus/Swiss Modern
- 1960 - 2000 - Contemporary
Ways of thinking
Premodern - 'Because god put it there and that's the way its always been."
Modern - "Onwards and upwards with inevitable progress!"
PostModernism - complexity/contradiction/dystopian/appropriation.
Max Miedinger creates Helvetica typeface in 1957 alongside Eduard Hoffman, which revolutionises typography with its wide range of uses.
25 years later Microsoft came up with Ariel typeface which showed significant similarities to Helvetica. 25 years is also the maximum time that a design can be protected by copyright before it can be modified by others to create designs of their own. In this way Microsoft may have changed Helvetica to make Ariel.
In 1990 Steve Jobs introduces the Apple Macintosh that retails at less than $1000, which gives a never before seen approach to typography and how we communicate information, quickly.
In 1994 Comic Sans typeface is created by Vincent Connare, which today is seen as one of the most hated typefaces of all time.
In 1990 Tim Berners-Lee invented the worldwide web and offers its use to everyone for free.
In 1995 Bill Gates created Internet Explorer, which gave a new look to the layout of text in a template that over time still exists to this day in updated forms.
In 1977 Jamie Reid produces the visuals and typographic style that would be used on the album covers of The Sex Pistols. This style also showed it had taken inspiration from past art such as John Heartfield's in 1932, which consists of collage, cutout imagery and the recycling of text. Jamie Reid's style is then recreated again in 2014 by London Print Studio which uses his mockery style on Vladimir Putin, similar to how he had made his over the face of Queen Elizabeth for the Sex Pistols album cover.
In 1979 Barbara Kruger creates iconic images, using simple red and white text that reflects the context of the image. Most of which looks at the problems in todays society where body image is an important topic and how it is portrayed in the media as well as what effects it has on people.
When looking at todays forms of communication we can see that over time we have adapted to the wide range of options available to us. For example, we have gone from using email, phone calls and text messaging to using popular apps and social media sites as the primary tool for communicating. Some people believe that we are going back to the foundations of communication, through our use of symbols and emojis we are going back to a time when symbols such as Hieroglyphics were the only form of visual communication.
25 years later Microsoft came up with Ariel typeface which showed significant similarities to Helvetica. 25 years is also the maximum time that a design can be protected by copyright before it can be modified by others to create designs of their own. In this way Microsoft may have changed Helvetica to make Ariel.
In 1990 Steve Jobs introduces the Apple Macintosh that retails at less than $1000, which gives a never before seen approach to typography and how we communicate information, quickly.
In 1994 Comic Sans typeface is created by Vincent Connare, which today is seen as one of the most hated typefaces of all time.
In 1990 Tim Berners-Lee invented the worldwide web and offers its use to everyone for free.
In 1995 Bill Gates created Internet Explorer, which gave a new look to the layout of text in a template that over time still exists to this day in updated forms.
In 1977 Jamie Reid produces the visuals and typographic style that would be used on the album covers of The Sex Pistols. This style also showed it had taken inspiration from past art such as John Heartfield's in 1932, which consists of collage, cutout imagery and the recycling of text. Jamie Reid's style is then recreated again in 2014 by London Print Studio which uses his mockery style on Vladimir Putin, similar to how he had made his over the face of Queen Elizabeth for the Sex Pistols album cover.
In 1979 Barbara Kruger creates iconic images, using simple red and white text that reflects the context of the image. Most of which looks at the problems in todays society where body image is an important topic and how it is portrayed in the media as well as what effects it has on people.
When looking at todays forms of communication we can see that over time we have adapted to the wide range of options available to us. For example, we have gone from using email, phone calls and text messaging to using popular apps and social media sites as the primary tool for communicating. Some people believe that we are going back to the foundations of communication, through our use of symbols and emojis we are going back to a time when symbols such as Hieroglyphics were the only form of visual communication.
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